AVIS Driving Your Way 2017
Client: AEA Relate for AVIS


An intimate gathering for 400 guests of AVIS was set up at Zonar’s, one of the most upscale and historic restaurants in Athens. People came together to celebrate what AVIS accomplished in 2016 and looked forward to in 2017. Large illuminated letters, reminiscent of old-time marquees, recreated the AVIS logo and showcased it throughout the restaurant. This became the perfect backdrop for the President of the Board of Directors and the CEO of AVIS to address their guests. Nikolas Kaklamanakis, Olympic Gold Medalist in Surfing, and Lefteris Lazarou, Michelin Star awarded chef, gave inspirational speeches to explain how following your own path can lead to great success. That is exactly what a short video presented: the milestones and records that AVIS accomplished in 2016. The night went on with live music by an all-female Classical Crossover strings quartet.