ERGO & ATE Insurance Merger Gala Parties
Client: ERGO

To communicate the news of the forthcoming merger between ERGO & ATE Insurance through a series of gala events that addressed various audiences. The process was completed in 2 waves: first, with a VIP gala event hosted on a roof with breathtaking view that invited important clients & affiliates and second, with a set of gala events hosted in elegant locations in Athens & Thessaloniki that invited employees from both companies giving them the chance to get to know each other for the first time. All locations were treated with subtle branding, which introduced the new shared identity, along with targeted art direction and complimentary ambient lighting.