L&M Launch
Client: L&M - Philip Morris International

 

Challenge 

To create an engaging sales conference for L&M brand launch. The whole event took place at the Plaza-Resort in the Athenian south suburbs. During the day, 170 participants took part in several team-work activities with the challenge to create "their own party". An impressive set-up for the marketing presentation was set in front of the swimming pool which closed with a live singing performance accompanied by a sychronised swimming show. At the end of the event a party with a live band performance created a unique connection among participants.