Minerva Horio
Client: Minerva

Challenge


A 5 week promotional event designed for Athens' finest shopping mall, Golden Hall and Thessaloniki's Mediterranean Cosmos Shopping Mall.
The set up included the design and construction of 3 premium promotional stands hosting activities for the whole family, primarily hosting a sample tasting of Minerva's Soft butter "Horio" spread on mini slices of daily-fresh, baked bread.

All 3 stands were fully equipped, technologically, practically and decoratively and operated under a well trained and supervised promotion's team.
Over 30.000 thousand people visited the event in Athens and Thessaloniki and overall received high appraisal.