NIKE Air Max Day Celebration 2016
Client: The Newtons Laboratory for Nike

Challenge
For the 29th birthday of the legendary sneaker AIR MAX, we had a double challenge to face.
Firstly, we had tο design, produce and run special sneaker services corners inside Nike’s stores in Ermou and Glyfada for a week, where hundreds of sneaker lovers had the opportunity to learn how to take care of their favorite sneakers, as well as to create their own Air Max shoes in a specially designed NIKEiD station.  Secondly, we had to design and implement a special festive event that would be on air during the International Air Max Day, at the headquarters of PANSiK fashion school downtown.
In this Air Max celebration party, all guests had the chance to see first the art installations that PANSiK students created exclusively for Nike Air Max, and the exclusive Air Max HTM collection, while they could visit the special sneaker services corners and enjoy a super up beat dj set and fresh cocktails inspired by the legendary sneaker.