NIKE Free Game
Client: NIKE Hellas

Challenge

 

To plan and design a competition with a fun aspect to make people experience the NIKE FREE technology that lasted 6 days. The purpose was to try the new NIKE free shoes and we thought why not creating a game during which you could try them on and be convinced to purchase. So the main idea was to create a buzzing atmosphere that would attract audience. An innovative game to combine sports and pleasure.