NIKE Run Club South Launch
Client: Valuecom for NIKE Hellas

Challenge

 

To launch the NIKE Run Club South and design a special first training session at the local NIKE Store. A big plasma wall was stationed inside the store to facilitate the opening presentation. The invited runners took their very first running course, covering a route of 5K. The finishing line was the beach of Balux, where the participants took a surprise session of Tai Chi in the sunset and enjoyed themselves by taking photos in from of an original backdrop.