NIKE Store Opening at Ermou
Client: Valuecom for NIKE Hellas

Challenge

 

To present the new NIKE flagship store at Ermou to the public, focusing on the store's 3 key areas: football, basketball & running. Guests enjoyed carefully choreograped guided tours inside the store, while celebrity athletes played interactive games with them. All visitors declared their pledges for 2012 by taking part in an original photoshooting that lasted 4 weeks and was projected in screens inside the store for 3 consecutive months.