NIKE We Run Athens 10K 2012
Client: NIKE Hellas



To bring out the maximum of the traditional NIKE Runs and move the race downtown Athens, in a real 10 km route. A big set up was stationed at Zappeion to facilitate 2.300 runners and host them both before and after the race. The route was branded effectively, while music stations - spread in strategic points - created the music chart of the race, enthusing runners.