OTE TV "Downton Abbey" Series 5 Premiere
Client: Asset Ogilvy for OTE TV

Challenge

 

To recreate an authentic Downton Abbey environment for 200 special guests that were invited by OTE TV in order to watch exclusively the Series 5 premiere along with the talent Laura Carmichael, "Lady Edith". The location was completely transformed into a 20's night club, letting the audience sink in to the magic of the series. Set design was heavily based on original character portraits, original 20's design items and niche art direction.  An impressive tailor made stage hosted a swing band which boosted the guests' experience with an amazing live session. An exclusive press junket for 40 accredited journalists & bloggers preceded the main event giving heavy post publicity to the launch.