Papastratos Marlboro Gold
Client: Papastratos

Challenge

To create concept and content, venue and stage set up and branding for a a 2-day commercial event for the launch of the new Marlboro Gold at the Pantheon Theater. The 1st day was the revelation event which hosted 800 people from company's top management, external partners and internal audience and included presentations by the top management of Papastratos along with interactive 3D audiovisual and choreographed performances followed by a party with live band performance and catering treatment. The 2nd day was the commercial meeting for the internal stakeholders and consisted of internal meetings and lunch and coffee break installations.