Philip Morris Brand Series Meeting
Client: Philip Morris International

Challenge

 

To create a multilayered sales event for the presentation of the annual PMI marketing news about Marlboro and the revelation of the new Marlboro Smooth Line series. The location was divided into separate spaces, each one having its own special look & feel to host the various needs of the meeting. The attendees moved between the rooms according to a strictly detailed flow in order to breath in the experience of each space.