The "Η CLUB" Heineken UEFA Champions League Public Screening Events

Our first challenge was to generate the unique event concept of “H CLUB” and then to design, plan and execute it into two exceptional public screening events in Athens and Thessaloniki, under Heineken’s sponsorship in Uefa Champions League.
The “H CLUB” was the first pop up club, that opened its doors and hosted strictly football fans along with their friends, where they had the opportunity to watch two UCL matches (the 1st pre-final and the final match), on a 50 sq.m. led screen with professional concert sound.
During the two events in Athens and Thessaloniki, hundred of guests could also enjoy themselves in special designed gaming areas and activations' corners, meet and greet with their favorite presenters of the events, win special gifts and drink responsibly cold Heineken beers.