Challenge

To create an empowering presentation ceremony with strong tech elements for ANT1's 2014-2015 TV schedule. The main focus was to embrace ANT1's new campaign and bring forward its key message in the most effective way. The event's opening act was an impressive augmeneted reality video that activated the audience and let them feel utterly involved. The new program presentation was driven by minimal aesthetics and an enormous projection area of more than 250 sq.m. both on the stage's background and floor. A party with festive mood and an amazing live session was held for the Greek media & marketing market. It was repeated the next day in order to be watched by ANT1's employees' as well.