Challenge

Giannis Antetokounmpo is back!
This time Giannis and his brothers chose to run a 5K course in Athens along with their family and fans to celebrate their manifesto “We Are All Bros” towards inclusion, diversity and the importance of family.
The race started next to the basketball court in Sepolia, where Giannis and his brothers grew up and learnt how to play basketball, now decorated with the famous larger-than-life graffiti of Giannis dunking. The race start arch was set up at Dirrachiou street where Giannis, Thanasis and Alex Antetokounmpo helmed the runners through an impressive cloud of confetti and then through the center of Athens to finish across the street from the Panathenaic Stadium. There a party was set up for all bros, who had the chance to take photographs with the athletes and hear about their dream of a world where people care and celebrate each other no matter where they come from.
Runners had access to all standard amenities offered at running events of this scale, such as wardrobe, water and energy stations at the start, middle and finish of the race. Branding elements included huge floorgraphs along the route to Kallimarmaro and a grand stage at the finish, which the bros took to thank the people that joined them on this fun journey across Athens.
All proceeds from the race went towards “Kivotos tou Kosmou”.