Challenge

To design, plan & execute both the branding & the activations for COSMOTE’s sponsorship on the second Rockwave Festival 2015 Day, featuring the hottest music event of this summer: Robbie Williams first ever performance in Greece. The branding designed was modern & strong, blending perfectly with the surrounding landscape, while a series of original gates made the entrance of the crowd an unforgettable experience. Inside the festival area, the most inspiring activations were planned for the crowd. In VIP B you could choose your favorite Robbie Williams lyric and a team of tattoo artists painted it on your body. Even Robbie’s band members, visited the activation to get their own tattoo memorabilia. Inside the arena the COSMOTE pavilion was easily spotted from every corner. The pavilion offered two different activations: you could either jump on a set of trampolines and get your very own slow motion video, or stand in front of a screen and see your face transform into a modern art digital portrait. More than 12.000 luminous giveaways were given to the concert crowd, making the night go green, when Robbie Williams appeared on stage.