Challenge

To get everyone into the mood for the opening Rockwave Festival 2015 Day, sponsored by What’s Up, by designing a genuine branding approach and creating the most exciting set of activities for more than 30.000 concert fans.

The branding created was vivid and eye-catching, contrasting perfectly the countryside looks of the concert park. Inside the park, fans had the chance to engage in two interesting activations. They could either walk into the What’s Up tent and design their own concert sign to hold during the performance of their favorite band or experience a creative illusion inside the Infinity Booth, by entering a space filled with mirrors and getting photographed with their friends.