YARD, in collaboration with DDB Athens & Beetroot design group, designed, planned and executed the production of the experiential hybrid event for the launch of PPC’s new electromobility brand, DEI Blue.

The minimal design of the scenography, highlighted the tech oriented assets of the brand’s identity, along with the content of the keynote speeches, creating a unique environment for the 100 VIP guests (following All health protocols), while the event was also broadcasted live.

Upon the completion of the main speeches, experiential happenings took place enhancing the overall experience for both live & distant viewers. An impressive and dynamic parade of 10 electric cars showcasing the assets of e-mobility, closed with the fist live electric car charging by DEI BLUE charger and the DEI Blue App launch at the same time. Live guests had the opportunity to participate in an exclusive test drive by DEI Blue experiencing the unique driving experience offered by e-mobility.