YARD, in collaboration with DDB Athens & Beetroot design group, designed, planned and executed the production of the online launch event for the announcement & presentation of DEI’s new brand identity, era and vision.
The futuristic set design & televised art direction was inspired by the round shape of the new logo along with an interactive system of LED screens, while the video content surrounded the hall providing the same immersive experience not only to the 9 VVIP guests who attended the event on site, but also to the viewers of the live-streamed event.
October 5th, 2020, is marked as a huge milestone in the Greek power supply industry. DEI opened a new chapter, in a history of 70 years, keeping the best elements of the past, adapting to the needs of today and planning a better tomorrow.
In the new energy era, this is the brand new image of DEI.