On November 10th 2022, YARD, in collaboration with Tsomokos Communications, designed, planned and executed the production of the media event for the official launch of the project "Athens. The city is the museum" for Google.
Google in association with the City of Athens presented & introduced for the very first time, the curated audio walks that offer an immersive way of seeing the city, using Google Maps with sound in order to create a whole new experience of Athens.
Our mission was to embrace the urban Athenian vibe, inviting attendees in a minimal yet sustainable set up, located at Bios Urban Space.
The creative curation of the set design, highlighted the brand ID of the project, along with the need of the exclusive screenings of the launching movies & the content of the keynote speeches, creating a unique environment, in the presence of the Minister of Tourism, Vassilis Kikilias, the Mayor of Athens, Kostas Bakoyannis, the General Manager of SE Europe Google, Peggy Antonakou and the Creative Director of Google, Steve Vranakis & 100 more VIP media & local representatives.