Our best IQOS ever!


We were assigned the design, production and execution of the preview event for the new series of the heating tobacco system, IQOS 3, that was officially launched to the Greek market on February 5, 2019.


The exclusive event took place on December 5, 2018 at the ‘HELEXPO’ exhibition center in Athens.


More than 3000sqm2 were transformed into an experiential realm of the senses.


Guests were ‘greeted’ by a secret garden that led them to the IQOS science room, where they discovered more about the product’s history and technology.


The opening act of the event was an audiovisual experience that was further enhanced, thanks to a specially designed immersive light show, followed by an impressive theatrical dance performance.


On the main stage, 3 dancers interacted with a video that played on a group of large LED screens, setting the mark for the product’s revelation, followed by the inspirational speeches of PAPASTRATOS CEO & senior executives.


Guests were given the opportunity to try the new IQOS 3, first-hand, at unique product lounges.


Finally, a night-long party ensued for the audience of 1000 people who attended the event, making that night, one to be remembered.