To coincide with the final season of the critically acclaimed TV series, Game of Thrones, Johnnie Walker partnered with HBO in order to create a new blend of whiskey, the ‘White Walker by Johnnie Walker’, inspired by the most enigmatic and feared characters of the series, the White Walkers.
In collaboration with VALUECOM for DIAGEO HELLAS, on October 22nd, 2018, we hosted a PR event for 150 VIP guests in order to introduce the White Walker by Johnnie Walker to the Greek market.
Our task was to transform the multiple event loft of the prestigious Zoumboulakis Galleries and bring our guests closer to the icy landscapes of the ‘Wall’, the place where the White Walkers dwell.
The branding was creatively placed on war banners while a Wall length banner provided the ultimate photo opportunity spot.
The set design included Gothic elements and natural materials with references to the series.
Thanks to the creative identity of the brand we created a custom-made wooden installation with whiskey barrels placed on a rounded stone bar where the guests had the chance to enjoy the White Walker spirit in the perfect serve.
Other things included high tables with mirror surfaces, real trees decorated with fake snow, big white wooden monastery tables with assorted art de la table and real ice sculpture blocks with the whiskey bottle inside.
Finally, the technical aspects such as the lighting design or the 'cracked ice' effect on the floor further enhanced the icy look and feel of the event.