To design and execute a sports event with fun elements to welcome and host the international basketball star Giannis Antetokounmpo.
The event was the successor of a strong Internet campaign that connected the player with the best selling chocolate milk, Milko. The campaign focused on Giannis' amazing success story and encouraged young people to believe in themselves by embracing the hashtag #pistepseto. Following the TV campaign, an online contest invited young people to form teams, collect bottles and earn a chance to meet their favourite sports star in a special event.
The event took place at a public basketball court. The location was transformed into a fully functional 3on3 court with bleachers, while Milko bottles became an inspiration for a set of fun activities. The contest's participants were invited to the event, along with media and Social Media fans. The most ambitious of them challenged themselves and took part in the activities. An MPV team of 11 players faced Giannis in court, while all invitees enjoyed an amazing dunking show, lots of signed memorabilia and powerful basketball moments.