MORE Launch Event
Client: MORE / Motor Oil Hellas

On October 11th, 2022, Motor Oil Hellas introduced their new subsidiary company MORE (Motor Oil Renewable Energy) with an official launch event.
MORE is the new provider of renewable energy sources, one of the largest producers of clean energy.
YARD was assigned to create the concept and set design, to produce and fully manage this event.
Sustainability and technology were the key-notions around which the impressive custom - made set up was designed and produced.
The stage consisted of a set of 7 HD LED screens which showed video content created by YARD for the event. The premium stage direction that we practised, used all screens in a creative way with the content either “travelling” from one screen to another or splitting throughout the screens, immersing the audience in an environmental and energy-focused experience.
The event was held in the sustainable venue of Stavros Niarchos Foundation Cultural Center and welcomed more than 200 guests; from politicians to stakeholders, to employees and media representatives.
The event included short speeches by MORE executives as well as a firechat panel talk between MORE CEO Victor Papakonstantinou & Stavros Papathanasiou, Professor at National Technical University of Athens.
After the presentations a light cocktail took place on the same venue accompanied by an elegant live performance from the talented artist Eirini Skylakaki.