Client: PAPASTRATOS in collaboration with McCANN ATHENS

A New Era has risen for Papastratos, member of Philip Morris International.

For the Announcement Event, we were assigned the conceptual & creative planning, production design and execution of the Papastratos New Era Announcement Event. Τhe event took place on Wednesday, 22 February 2023 at the Metropolitan Expo Hall, in collaboration with McCann Athens.

The Creative and Set Design treatment was inspired in alignment with the ATL campaign which centered around the concepts of “Yesterday - Today - Tomorrow”; transforming the venue in two experiential areas.
The Presentations Hall, was dedicated to “Yesterday & Today”. A series of important speeches and announcements were made by Mr Christos Harpantidis, Vice President of Philip Morris International, South-East Europe & Mr Massimo Andolina, President Europe Region, Philip Morris International. These included Papastratos actions for the Society, Economy, Technology and its People within the past 7 years, the new 200 million investment and the announcement of the new Managing Director of Papastratos, Mr George Margonis who succeeded Mr Christos Harpantidis.

Once the presentations were over, the audience moved to the second area, the Futuristic Hall.

Dedicated to the “Future”, the Kinetic Installation show, was the first point of reference as a symbolism for the company’s tech-advanced profile and for the people who make it up.

Once the show was over, another surprise awaited the audience as a polyphonic choir sang live an inspirational song. The choir was accompanied by a 360 video installation show which included the company's employees portraits, lifting everyone’s spirits up. The mood completely changed with an immersive experiential party taking place.  A 360 projection show with tailor made content depicting the 4 main pillars of Papastratos company, encapsulated the party that followed. A live performance by the Greek pop star, Konstantinos Argyros, and back to back DJ sets by two renowned DJs, provided the entertainment.

The message was sent and very well delivered.

Dear Tomorrow, we are ready.