New IQOS Iluma Internal Launch Events
Client: Papastratos

Next Level IQOS -

We were called to conceptualize, design and produce an exclusive 2-day “elevating" event for the launch of the new IQOS ILUMA device to be available in the Greek market as of June 30th, 2022.
Under the concept “next level” which is the main promise of the new IQOS ILUMA, we created a unique experience for Papastratos employers and selected partners.
The event was held in Grand Resort Lagonissi and expanded in two days.

A virtual host coming from a “next level” universe was introduced for this event. The host appeared to the audience via a series of videos starting from the pre-event phase of invitations and continuing during the event.

On day one, our 1000 guests took a first glimpse of the innovative new features of IQOS ILUMA through a brief presentation via various 3D tailor made video content, elevated to the next level of the new device.
Upon the apocalypse of the new device all guests, passed to the party area where 3 custom - made corners dedicated to the product's key - pillars of Technology, Pleasure and Simplicity, functioned as an experiential spot hosted by a “next level” celebrity collaborator connecting each pillar with their kraft: kinetic technology art, awarded cooking, exceptional photogaphy.
The first day peaked with a  one - of - a - kind drone show followed by an unforgettable live concert party.

Day two was covered mainly by a series of sales presentations and team building get together.
All guest were lucky enough to enjoy a trial of the new product during the 2-day event.

IQOS ILUMA sets the bar even higher and moves to the next level forward.