Challenge

To design and execute a special, thematic event for NIKE Run Clubs, wrapped around Flyknit technology. A set of amazing product displays were specially constructed for the event. 250 runners experienced a surprise training session at Amaksostasio, where they had the opportunity to feel strong racing each other - while dragging weights in tailor made led lanes -, feel free jumping on trampolines, enjoy a product tour in a vintage bus and get photo-shot in an original box.