Challenge

To welcome and host in Athens the most famous contemporary basketball player, Kobe Bryant, in a series of events held by NIKE in multiple venues to honor him. The main event took place at Agora Kalatrava, which was completely transformed: a Court Area acted as a terrain for hosting a series of basketball games, while an Express NIKE Area acted as a product zone and lounge, feauturing a unique pavillion, inpired by the largest NIKE swoosh ever constructed. Kobe Bryant also followed the Dais Clinics Session, meeting with 64 young basketball athletes who later played in the basketball tournament held at OAKA. The international star also attended the special event created for the opening of House of Hoops by Footlocker and a visit at NIKE Store at Kifissia, where he met his fans and cast his handprints on a tailor made display.