Challenge
 
NIKE called us to design, implement, coordinate and produce the opening party of the new NIKE Flagship store at Ermou, following the Pegasus 35 rationale.

Inspired by the creative identity of NIKE Pegasus 35 and under the thinking of “making athletes believe they can fly” we created series of videos that dominated social media.

Through these videos we captured the creative collaboration of 5 NIKE athletes and 5 local artists, as teasing content, making viewers to fly above Athens and land on the brand new NIKE Flagship store at Ermou.
 
The videos were also projected, through a multi-monitor overlay on the store’s window, increasing the anticipation until the day of the opening.
 
On June 6th, the store has changed a little bit more. In order to welcome our guests, we transformed the store into the ultimate party hub, with different points of interest and experiential activations for exclusive guests.
 
The set design was inspired by the decoration and materials of the store, so as to be a vivid part of it and host our different touch-points.
 
Such as the in-store exhibition of the artworks that created an impressive path in all floors of the store with customized installation per artist, a stage inside the store for the artworks live apocalypse and interviewing with the artists, customized t-shirt silkscreen activation corner and dj booth for Laternative set.