Challenge

To bring the "We Run Athens 10K" race to the next level after its first successful implementation in 2012. Keeping the core unchanged - same route, same location, same basic elements - the event needed to reinvent itself and become bigger, stronger and more experiential for the participants. The whole event was built around the concept of the North, Center, South division of the runners and the rivalry encouraged among them. Afroditi Simiti, Giorgos Chraniotis and Antinoos Albanis hosted the race and guided the runners through the various points of interest designed especially for them both at Zappeion and throughout the race route.