Challenge:

A landmark event for ING Greece to introduce an international corporate relaunch to their entire local sales network. The annual Sales Meeting was designed and planned with a multi-layered approach, intending to engage the audience and gradually reveal to them the new corporate identity. The idea was that the audience would enter the Hall as ING and exit as NN. Set design was transformational to highlight each section of the event and focus on the identity change. Modern theatrical live acts were used as vehicles for the new corporate values to sink in and the new NN logo literally emerged from the stage and rose to the new day of the Group.