On February 22nd 2017, Papastratos invited 350 of their employees at the newly opened IQOS Flagship Store to celebrate a wave of changes that took over the company. For this reason, we totally changed the look of the store’s exterior. Two large tents were set outside of the store’s two entrances to accomodate the large number of guests and the whole building was illuminated to show the sense of celebration. While the party went on, the guests were handed an invitation to the CityLink passage across the street, one of the most beautiful and unique venues in Athens.
An even larger party had been set up for the 350 guests. An illuminated Π, for Papastratos, ‘greeted’ everyone at the entrance and 3D versions of the motto “We Make It Happen” could be found across the passage. After an elegant standing buffet, Papastratos’ CEO revealed an even bigger surprise. The curtains of the stage opened and Antonis Remos with his full band gave a spectacular live show, with concert-grade sound and lights that turned CityLink into an upscale live music venue. An impressive and unconventional LED screen shaped like a Π, played the new motto and the company’s values, adding to the impressive visual result of the live set.